Hypothetically Thinking
Hypothetically Thinking
Experiential
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Digital
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Social
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OOH
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Integrated
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Moonshot
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Innovative
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Data-Driven
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Spec Work
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Experiential 〰️ Digital 〰️ Social 〰️ OOH 〰️ Integrated 〰️ Moonshot 〰️ Innovative 〰️ Data-Driven 〰️ Spec Work 〰️
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F*ck That 9 to 5
Secure full-time fulfilment with Squarespace.
Client: Squarespace
Brief: Come up with an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.
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Home of the Wharmer
Compassion Never Tasted So Good.
Client: Burger King
Brief: Come up with a new product for Burger King and a headline-grabbing way to launch it.
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Piece It Together
Build the change you want to see in the world.
Client: Lego
Brief: Come up with an innovative Out Of Home idea for LEGO VIP that uses the brand tone of voice in a way they haven’t done before to bring awareness to their new VIP program.
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Tell the Truth, Shame the Devil
Even Angels need professional help.
Client: BetterHelp
Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.
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Yours Defiantly.
Ding Dong Ditch Just Got Serious
Client: Extinction Rebellion
Brief: Come up with an idea that inspires Black Gen Zers to join Extinction Rebellion.
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TINA
She’s simply the best. BetterHelp than all the rest.
Client: BetterHelp
Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.
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Mooove, man!
Get LIVE or get left.
Client: Tidal
Brief: Come up with a data-driven idea to bring the LIVE feature to life in a big way and get people using it.
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Shut Up, Fam.
No-one wants to hear it.
Client: BetterHelp
Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.
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Forwarded Many Times
Okay, Auntie, we see you!
Client: Mowalola x New Balance
Brief: Come up with a social first, attention-grabbing idea that launches the Mowalola x New Balance collaboration to a new audience.
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Canvas Conquerors
Embrace the battle with the S23 Ultra.
Client: Samsung
Brief: Create an experiential idea for Samsung's latest flagship phone, the Galaxy S23 Ultra, that encourages the creative community to see the Samsung phones as a tool for their creativity.