Hypothetically Thinking
Hypothetically Thinking
Experiential
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Digital
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Social
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OOH
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Integrated
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Moonshot
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Innovative
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Data-Driven
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Spec Work
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Experiential 〰️ Digital 〰️ Social 〰️ OOH 〰️ Integrated 〰️ Moonshot 〰️ Innovative 〰️ Data-Driven 〰️ Spec Work 〰️
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       F*ck That 9 to 5Secure full-time fulfilment with Squarespace. Client: Squarespace Brief: Come up with an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet. 
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       Home of the WharmerCompassion Never Tasted So Good. Client: Burger King Brief: Come up with a new product for Burger King and a headline-grabbing way to launch it. 
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       Piece It TogetherBuild the change you want to see in the world. Client: Lego Brief: Come up with an innovative Out Of Home idea for LEGO VIP that uses the brand tone of voice in a way they haven’t done before to bring awareness to their new VIP program. 
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       Tell the Truth, Shame the DevilEven Angels need professional help. Client: BetterHelp Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist. 
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       Yours Defiantly.Ding Dong Ditch Just Got Serious Client: Extinction Rebellion Brief: Come up with an idea that inspires Black Gen Zers to join Extinction Rebellion. 
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       TINAShe’s simply the best. BetterHelp than all the rest. Client: BetterHelp Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist. 
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       Mooove, man!Get LIVE or get left. Client: Tidal Brief: Come up with a data-driven idea to bring the LIVE feature to life in a big way and get people using it. 
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       Shut Up, Fam.No-one wants to hear it. Client: BetterHelp Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist. 
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       Forwarded Many TimesOkay, Auntie, we see you! Client: Mowalola x New Balance Brief: Come up with a social first, attention-grabbing idea that launches the Mowalola x New Balance collaboration to a new audience. 
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       Canvas ConquerorsEmbrace the battle with the S23 Ultra. Client: Samsung Brief: Create an experiential idea for Samsung's latest flagship phone, the Galaxy S23 Ultra, that encourages the creative community to see the Samsung phones as a tool for their creativity.