Hypothetically Thinking

Hypothetically Thinking

Experiential

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Digital

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Social

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OOH

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Integrated

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Moonshot

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Innovative

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Data-Driven

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Spec Work

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Experiential 〰️ Digital 〰️ Social 〰️ OOH 〰️ Integrated 〰️ Moonshot 〰️ Innovative 〰️ Data-Driven 〰️ Spec Work 〰️

  • F*ck That 9 to 5

    Secure full-time fulfilment with Squarespace.

    Client: Squarespace

    Brief: Come up with an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet.

  • Home of the Wharmer

    Compassion Never Tasted So Good.

    Client: Burger King

    Brief: Come up with a new product for Burger King and a headline-grabbing way to launch it.

  • Piece It Together

    Build the change you want to see in the world.

    Client: Lego

    Brief: Come up with an innovative Out Of Home idea for LEGO VIP that uses the brand tone of voice in a way they haven’t done before to bring awareness to their new VIP program.

  • Tell the Truth, Shame the Devil

    Even Angels need professional help.

    Client: BetterHelp

    Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.

  • Yours Defiantly.

    Ding Dong Ditch Just Got Serious

    Client: Extinction Rebellion

    Brief: Come up with an idea that inspires Black Gen Zers to join Extinction Rebellion.

  • TINA

    She’s simply the best. BetterHelp than all the rest.

    Client: BetterHelp

    Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.

  • Mooove, Man!

    Mooove, man!

    Get LIVE or get left.

    Client: Tidal

    Brief: Come up with a data-driven idea to bring the LIVE feature to life in a big way and get people using it.

  • Shut Up, Fam.

    No-one wants to hear it.

    Client: BetterHelp

    Brief: Come up with an innovative idea that makes it easier for members of the Black community to talk about their mental health, either with each other or a therapist.

  • Forwarded Many Times

    Okay, Auntie, we see you!

    Client: Mowalola x New Balance

    Brief: Come up with a social first, attention-grabbing idea that launches the Mowalola x New Balance collaboration to a new audience.

  • Canvas Conquerors

    Embrace the battle with the S23 Ultra.

    Client: Samsung

    Brief: Create an experiential idea for Samsung's latest flagship phone, the Galaxy S23 Ultra, that encourages the creative community to see the Samsung phones as a tool for their creativity.