Mooove, man!
Get LIVE or get left.
TIDAL USES THE POWER OF MUSIC TO FUEL A GREENER FUTURE, ONE LISTEN AT A TIME.
Client:
Tidal
Task:
Come up with a data-driven idea to bring the Tidal Live feature to life in a big way and get people using it.
Background:
Music is a great travel companion. Tidal already knows this; they have 18 official road-trip playlists. Let's harness the power of data, music, and travel to create a unique ecosystem that uses the Tidal Live feature to drive us toward a greener future.
Manifesto
Idea:
By carefully tracking advanced algorithms and analytics, we'll reward Tidal LIVE listeners by converting their listens into currency for transportation on electric scooters and other eco-friendly transport options. It's all quite simple: the more you listen, the more you ride.
Impact:
All around the nation, Boris Bikes are bumping and e-scooters are singing. Tidal LIVE revolutionises listening by transforming music into tangible value, empowering users globally to save the planet through the power of listening to their favourite songs on Tidal LIVE.