Canvas Conquerers

Embrace the Battle with the S23 Ultra.

Client:

Samsung

Task:
Create an experiential idea for Samsung's latest flagship phone, the Galaxy S23 Ultra, that encourages the creative community to see the Samsung phones as a tool for their creativity.

SAMSUNG CHALLENGES CREATIVES TO UNLEASH THEIR INNER ARTISTS WITH S23 ULTRA IMMERSIVE ART EXPERIENCE.

Background:

Whether due to fear or procrastination, many a creative idea has died in the drafts before ever seeing the light of day.

Let’s create an immersive experience that helps artists face their creative demons and unleash their full artistic potential using Samsung as their creative armour.

Idea:

Armed with an S23 Ultra, guests journey through the Tate Modern exploring different creative stimuli and capturing inspiration to nurture and execute their ideas before their ideas execute them (it's against the clock, we're not actually killing people).

With no time to fear, second-guess, or procrastinate, we challenge them to curate their own world-class art to be exhibited in the iconic art institution.

Manifesto

Experience

Upon arrival, each guest gets an Ultra and a blank canvas for the experience with the instruction to play. Against the clock, participants explore each exhibition room that encapsulates stimuli that stir creativity every day - our environment, our emotions, and our actions.

Phase 1: Inspiration

Capture that Spark - Environment:

We start in the "Where Is It? Room" where everything takes on new dimensions and perspectives in the search for inspiration. Creativity lies in every corner as participants explore architectural marvels and hidden artistic elements capturing unique details through the phone's powerful camera capabilities.

Phase 2: Rumination

The Brain Storm. - Emotions

A visceral whirlpool of creativity, this level taps into the participants' emotions challenging them to embrace the overwhelming, exhilarating, and sometimes scary nature of the creative process. Equipped with the S Pen stylus, players explore and expand their inspiration as they battle the elements. Luckily, the S23 is waterproof.

Phase 3: Execution

Dig Digital or Get Messy? Actions

It's execution time! Whether they prefer the precision of digital art or the tactile experience of traditional techniques, the Galaxy S23 Ultra offers a range of creative tools and applications to bring their ideas to life. Completed artworks will be proudly displayed within the Tate Modern, celebrating the triumph over creative fear and showcasing the diverse forms of artistic expression empowered by the phone.

Impact:
Canvas Conquerors is more than an experience; it's a transformative game. Creativity, through all of its stress and scariness, is fun. Playing is fundamental to the process.

By using the prestigious Tate Modern as our arena and leveraging the cutting features of the Galaxy S23 Ultra, Samsung champions creativity, and inspires artists to unleash their potential by conquering their creative fears while positioning their flagship as the ultimate tool in the creative's arsenal.

Within minutes, we’ve merged art creation with real-life experiences and showcased the phone's capabilities in an intimate, hands-on, and fantastical way, giving creatives a tangible, once-in-an-artist's lifetime opportunity. What a prize!